Jaune d’Eau


Digital Art Direction, Visual Identity, UX/UI design, Emailings & Newsletters

40air is a mix of passionate talents, with a strong culture and the desire to provide its customers with an innovative, creative and distinctive strategic vision. This expertise revolves around 3 axes: content strategy, production and distribution of content and performance measurement. It's a great honor of being their art director.

Producers of quality content, I imagined a very magazine-like design, combining two fonts, one very classic, the other very modern, focusing a lot on white spaces to give more strength to the texts and exergues. Because each article is written with particular care and illustrated by a photo selected to challenge, I applied black and white as much as possible in order to associate two colors selected in the image and attributed to the structuring elements and to the interaction.

Visit website

Pierre Marx & Associés

Visual Identity, UX/UI design, Digital Art Direction

The firm Pierre Marx & Associés, made up of an accounting firm and a firm of auditors, has been located near Strasbourg since 1993. PMA asked 40air to support them in their content strategy. Finally, they entrust us with the creation of their new visual identity with effect on all of their communication media as well as the redesign of their website.

Visit website
Oct. - Nov. 2021
Oct. - Nov. 2021

Pierre Marx & Associés

Visual Identity, UX/UI design, Digital Art Direction

The design of their new website has benefited from the latest features of Sketch. Production in collaborative mode, in particular, facilitated exchanges with our developer.

Visit website

JPA France & International

Digital Art Direction, UX/UI design

JPA is a network of independent audit, accounting and consulting firms. Since 1987, the JPA Group has developed a network in France and abroad allowing its customers to benefit from both local expertise and an international presence. The creation of the site's new design was an opportunity to implement new features, including a search tool for network members with location on Google Maps.

JPA France JPA Int.
June - July 2021
Sept. 2017


CNRS (Centre National de la Recherche Scientifique)

As part of the redesign of its visual identity, my research on the origin of its visual identity guided me in my creation.

Read article

Centre Inffo

Digital Art direction, UX/UI design

The toolkit for vocational guidance and training professionals. From the analysis of the initial context to the implementation of our recommendations, here is how we worked on the redesign of Center Inffo’s information sites to make them a unique site up to date.

Visit website
May - Sept. 2018

EMB - Europe

Visual Identity, Art Direction, Stationery, UX/UI Design, Emailings

Database editor leader for more then 15 years, EMB collects, enriches and refines hundreds of millions of datasets to optimize your B2B and B2C digital marketing actions in France and Europe.

Visit website


Art direction, infographics, emailings & newsletters

Global B2B Online Directory. Capturing business opportunities is challenging. And exciting. Kompass provides innovative B2B information services that enables customers to reach the right contacts in the right companies, at the right moment, based on its unique data expertise in more than 65 countries.

Visit website
May - Dec. 2016
Feb. - Nov. 2016

Hubsys - Gestion & Patrimoine

Digital Art Direction, Visual Identity, UX/UI design

Hubsys, an independent entity, brings together wealth management consultancy companies present throughout France but also in Luxembourg.

Visit website


Art Direction, Graphic Design, Brochure

Compliance & Care. Advice and Support in social compliance and collective benefits.

Nov. 2018