Jaune d’Eau

Musée du Louvre

Newsletters, Digital Ads, Video, Digital Billboard, Interactive PDF

That is an immense pride to earn the trust and receive the praise from the greatest museum in the world. The icing on the cake, the relationship with all of my employees is always pleasant and constructive.

It must be said that the results speak for themselves. All deliverability metrics, bounce rates, etc. give excellent figures that exceeded expectations.

Jean-Philippe has been collaborating with the Louvre Museum for almost 8 years. He is an excellent partner for our digital communications, bringing ideas and solutions. He notably participated in the application of the new web graphic charter of the museum.

— Sophie Walter [Head of the Audience Development and Loyalty Department, Musée du Louvre]
Since 2013

Monthly Louvre Newsletters

This main newsletter of the Louvre Museum informs you of upcoming or current exhibitions and events, news of the collections, family activities, concerts in the auditorium, conferences, etc.

Enhancing photos [Photoshop], Layouts [Sketch], Motion design [After Effects], Responsive HTML, Tests [Litmus + MailChimp]

Summer 2022 Jun. 2022 May 2022 Mar. 2022 Jan. 2022 Dec. 2021 Nov. 2021 Oct. 2021

Exhibition Musée Eugène-Delacroix ads

The animations announcing the exhibition Un duel romantique at the Delacroix Museum were created in HTML5, declined in different formats while respecting the specific constraints of each advertiser.

Retouching [Photoshop], Layouts & SVG exports [Sketch], HTML5 Animation [Hype]

Formats: 640x960 px, 300x600 px, 1000x250 px, 300x250 px

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June 2021
Since April 2021

Official Invitations

The template of the invitations has evolved to take on the more solemn character of the old printed versions. This version integrates in the preamble the inviting powers addressed directly to the person invited to the inauguration, the preview or the opening of an exhibition. Its very pure style allows this medium to stand out visually from the rest of the e-mailings.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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As part of his work for the Louvre Museum, Jean-Philippe has totally appropriated and solved our communication problems while being force proposal to develop coherent web guidelines of our activities. His accomplishments are effective, elegant and precise and involvement in all projects entrusted to him is exemplary. In addition, Jean-Philippe has forged daily good relationships with all of our team, making him a widely appreciated partner.

— Sophie Bonniau [Audience Development and Retention, Musée du Louvre]

Previous Invitations

Theme of the videoconference: Riddles and mysteries of the masterpieces of the Louvre.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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March 2021
January 2021

2021 Wishes

For the presentation of the museum’s wishes, a simple change of the background color of the content area made it possible to get out of the usual context.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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Reopening of the Louvre museum Ads

After many months of closure imposed by health measures linked to COVID, the Louvre has released a series of very positive messages to announce the good news of its reopening.

Retouching [Photoshop], Layouts and SVG exports [Sketch], HTML5 Animation [Hype]

Formats: 728x90 px, 800x600 px, 1000x250 px, 300x600 px, 300x250 px, 300x570 px, 320x480 px

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July 2020
2017- 2019

Are you still with us?

Emotional design applied to the creation of an e-mailing and a landing page with the aim of keeping in touch with readers.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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Tous mécènes !

Museum’s patrons quarterly newsletter: information on exclusive events and benefits. Events reminder feature included.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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December 2019
January 2018

Greeting card video

Varying styles every year, the Louvre museum entrusted me with the delicate mission of their 2018 edition. I opted for mixing video and text animation with the aim of a both simple and elegant presentation of the exhibition and events program of the year.

Retouching [Photoshop], Video montage [After Effects]

Watch the video

Carte Louvre Professionnels

Quarterly newsletter reserved for teachers, cultural and social intermediaries or supervisors of people with disabilities.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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Since 2015
Since 2017

Events Emailings

Sent to the Louvre member card holders to announce the main events, the emailings have gradually replaced the programs in printed version.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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Tous mécènes !

Christmas patronage campaign proposing to donors offer their loved ones a donation on their behalf.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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2019
2017

Welcome!

This is the welcome emailing that you receive after registration to keep yourself informed of museum news.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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Display billboard: Jeff Mills

The Louvre museum communicated their events by billboards and posters whether around the museum, at the various points of sale and many cultural places.

Retouching [Photoshop], Layout [InDesign]

2017
2020

Night activities

This e-mailing is sent quarterly to holders of the Louvre membership card to inform about the activities it offers.

Retouching [Photoshop], Layouts [Sketch], Responsive HTML, Tests [Litmus + MailChimp]

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